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New Technologies Emerge During IPEX 2017

Printers, ink manufacturers are moving toward higher end applications.

By: Sean Milmo

European Editor

Printing technologies are advancing rapidly, particularly in the application of automation. The results of this progress have been to leave large gaps in technological knowledge throughout the printing supply chain, particularly among printers themselves. However, the emergence of new technologies has also revealed another major deficiency – a lack of awareness about how to market print to brand owners, advertising agencies and other major customers who have been switching their expenditure t...

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